ehalmal.com: An Innovative Model in Digital Agriculture Transformation and Its Effects on the Agricultural Economy

ehalmal.com: Dijital Tarım Dönüşümünde İnovatif Bir Model ve Tarım Ekonomisine Etkileri

Abstract

This article examines ehalmal.com, founded in 2018 based on more than 15 years of practical commercial
experience, as an innovative business model for the digital transformation of the agricultural sector. Focusing on
inefficiencies in the traditional supply chain, the platform has created a digital ecosystem that directly connects
producers with consumers. The research analyzes the multidimensional impacts of ehalmal.com on agricultural
economics. The findings reveal that the platform enhances market efficiency, increases producers’ profit margins,
and supports rural development. Through transparent pricing and data analytics, information asymmetry is
eliminated, ensuring a fair marketplace for all stakeholders. As a success story in digital marketing and
entrepreneurship, ehalmal.com demonstrates that new business models and economic values can be generated in
the agricultural sector. The model offered by the platform serves not only as a commercial success but also as a
prototype that sheds light on the future of agricultural production. This study argues that ehalmal.com constitutes
a model for digital agricultural marketing and economic development. The congress presentation will open a
discussion on the details of this model and its future potential.

Key Words: Digital agriculture, E-commerce, Supply chain, Rural development, Agricultural economics,
Entrepreneurship